How Video Content Can Grow Your Business


You’ve probably heard the phrase “Video is the king of content,” and for a good reason. We have turned to video for most of our content consumption. From quick 30-second or fewer videos on TikTok or Instagram to longer content on Youtube, Netflix and other streaming services, videos are all over the place.

How Video Content Can Grow Your Business

How can you use video content to improve organic reach on social media sites like Facebook, Instagram and TikTok? We’ve got some steps for you below.


  • Be consistent

Make videos a consistent part of your content plans. The more quality videos you can post, the better. Posting one video a week is an excellent place to start, and you can add more as you become more comfortable with the process and learn what kind of content your audience responds to.

  • Keep your videos short

If you’ve been on Instagram Reels or TikTok recently, your feed is filled with short 10-second or fewer clips from influencers, friends, and other businesses. Social media platforms like Instagram, TikTok and YouTube are pushing shorter videos as it gets people scrolling through more videos as it results in the viewer seeing more ads.

  • Make it memorable

Since you only have a few seconds to get a user’s attention, ensure your content’s message is clear and engaging to keep them interested in your video. You can do this by participating in current trends and using catchy phrases like “Top 3 swimming pool accessories you need this summer.”

Example of a simple Instagram Reel trend we used to get 4.5k Organic reach: https://www.instagram.com/reel/CnPvGNPhX-3/

  • Keep going even if a video doesn’t perform well.

Only some videos you post will perform well. It takes the right timing, editing, message, and some luck. It’s essential to track the type of content that has been successful and use it as a basis to create more content.

While creating video content can seem like a lot of work and a significant time commitment, it’s a great way to reach new people on your social media pages and grow your business.

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