Search engine optimization or SEO is one of if not the most important ways to grow your business.
SEO – Search Engine Optimization can Save Entire Organization!
Search Engine Optimization is the process of making your site or product more easily discoverable by search engines. Basically, we’re all aiming to appear on that page 1 of a Google search. Good SEO is how you get there!
The better your SEO the more likely it is your website will be one of the first options presented to someone searching the internet.
Today, we have some tips to help you improve your SEO, and as a result, your business!
- SEO Keywords are KEY. Keywords are one of the ways a search engine like Google identifies your content. Keywords are words or phrases that speak to the content of your online material. For example, if your business is selling cosmetics some of your keywords may be ‘makeup’, ‘beauty’, ‘cosmetics’, and ‘skincare’. By including these words in your web content, the search engines will know to offer your site as an option for people searching that category.
- Get to the point! Search engines are AI. They’re robots. So, flowery writing or purple prose won’t matter to it – if anything it will confuse it. Make sure your keywords are at the start of your content and keep your information short, clear, and concise. This will allow the search engines to easily understand your content and be more likely to suggest it to readers.
- Gather inspiration. A great way to start is by browsing the sites that come up on page 1 of a Google search. These sites have what the search engine is looking for. Explore these sites to see what information they provide, how they format their content, what keywords they use, etc. Use these sites as inspiration when creating or modifying your own. It offers a peek into what the search engines are looking for so you can know how to best grab its attention.
This is just the beginning. There are lots of other ways to improve your SEO and increase traffic to your website. Stay tuned to the Karma Creative Solutions blog to learn more about SEO and all kinds of marketing tips.
And don’t forget, if you find SEO too confusing or could just use a guiding hand, Karma Creative Solutions is here for you! Contact us today and we will handle it all!
My title is Marketing Coordinator and my focus is writing and research. Need a blog article, social post, e-newsletter, or even a script? I’m your gal. And thanks to Karma I get to flex my abilities in other areas as well – like graphic design, product creation, and client relations.