Google Ads is a cost-effective way to reach your customers. Google offers robust flexibility in the types of ads you can create, where they are seen, who sees them, and how much you spend.
Are Google Ads Worth It in 2023?
Google Is Huge – Get Seen
Google is the most popular search engine on the planet. Google Ads offers an unlimited number of opportunities for marketers looking to increase brand awareness and sales.
How Do Google Ads Work?
Google Ads appear on Google Search results pages, Google Play, Google Maps, Google Images, Youtube, Google Shopping tabs as well as all over the web through their vast partner network.
Each time a user clicks on your ad, you are charged only the money you bid for that keyword. You only pay when someone clicks on your ad!
Google Ads get immediate results. A well built Google Ads campaign will instantly send traffic to your website or app.
A Platform Built for Success
Google Ads includes everything you need to create engaging content and ad campaigns. Robust tracking and analytics allows you to see how people are engaging with your ads and website. A/B testing allows you to use that information to create alternative campaigns based on the data collected and test them against existing ones.
You Are Always In Control
With Google Ads you are always in the driver’s seat. You can manually pause, start or update campaigns as well as set parameters for who sees your ads, where and when.
Google Ads Are Available in a Wide Range of Formats
Google Ads now offers tons of features designed to help users compel and entice new customers.
Target Potential Customers Who Already Want What You Sell
By using specific keywords and targeting age, location, hobbies and interests you ensure your Google Ads are seen by people who are interested in your product or service. In the case of search ads you know they are actively searching for your product.
Cons of Google Ads
Google Ads are a fantastic tool for selling your products, but they can be difficult to properly optimize. A poorly created campaign can result in few to no leads or sales resulting in wasted time and money.
Knowing what keywords and negative keywords to choose, which platforms are best to advertise your particular product, as well as who and where to target your ads is a lot of time, work and research. Understanding how to write compelling ads that engage your audience takes time and practice. Using a Google certified professional will help keep things on track and on target, while maximizing your spend for the results you need.
How Karma Creative Solutions Can Help
We are certified Google Ads specialists and have been running winning accounts for our clients for over a decade.
When you use our monthly service, we do all the heavy lifting. This leaves you the time you need to run the rest of your business, while we focus on getting you the best ROI possible on your sales via Google Ads.
- Landing page strategy design and development
- Keyword research
- Search and Display account creation
- A/B testing
- Website tracking integration
- Google My Business Integration
- Google Analytics Integration
- Daily monitoring
- Monthly reporting
- Audience creation
- Remarketing campaigns and audiences
We are here to help. Please send us an email if you would like to learn more about how we can help your business grow and flourish.
As Digital Marketing Director I am responsible for all traditional marketing activities & for developing customer acquisition and product sales strategies for our clients by applying best practices in SEM, SEO, PPC, E-Newsletters, Web design and development.